In a moment that revealed the ugliest side of crypto competition, Keeta, a promising and rapidly growing project, became the target of a deliberate and coordinated defamation campaign led by employees of Anoma — a direct competitor.

The attack began when Michael Ruzic, now operating under the alias “MRG,” launched a wave of baseless accusations against Keeta on Twitter. Despite having no technical expertise — his background is in chemistry, not cryptography or protocol engineering — MRG spoke with unfounded authority. He posted inflammatory statements, calling Keeta dishonest, and attempted to discredit its technical foundation with misleading narratives. His posts went viral, not due to truth, but due to timing and coordination.

MRG (Michael Ruzic), an Anoma employee and chemistry major with no technical background, publicly defamed Keeta without evidence.

What followed was worse.

Multiple employees of Anoma joined in, each one publicly displaying their affiliation with the company through visible badges next to their names. One by one, they echoed the same talking points, amplified the false claims, and pushed a narrative designed to damage Keeta’s credibility. The campaign was not spontaneous — it was synchronized, emotional, and reckless. It was a planned hit job.

While this behavior was unfolding in public view, the leadership at Anoma did nothing. Adrian Brink, Anoma’s CEO, did not denounce the campaign or step in to defend professional standards. Instead, he used the smear campaign as a moment to promote a third-party protocol — exploiting the chaos for marketing. His silence toward his team’s conduct, paired with opportunistic behavior, reveals more than just mismanagement. It reveals complicity.

The community took notice. Keeta, to its credit, did not engage in the mudslinging. It remained silent, focused on its work, and let the noise pass. But screenshots of the coordinated campaign began to circulate. People noticed the matching narratives, the Anoma badges, the absence of any real evidence, and the clear intent to harm, not debate.

Now, news outlets are reporting on the full story. Crypto leaders, investors, and builders are calling it what it is: a coordinated takedown attempt — one that has now fully backfired.

Anoma’s credibility is under fire. Trust in its leadership is rapidly eroding. Keeta, by contrast, is emerging with more support than ever before. The difference between the two projects is now crystal clear: one builds, the other smears.

This is a defining moment. Not just for Keeta or Anoma, but for how the crypto world handles competition. There is no room for planned character assassination, especially from those who claim to be building for the future of decentralization and trustless systems.

Keeta was targeted — but now the truth is everywhere.