Born on February 1, 1981, in Toronto, Steven Toth has grown into a formidable figure in the world of digital marketing, particularly in SEO strategy and AI-powered search optimization. With over two decades of experience, Toth has successfully built a reputation as one of Canada’s top SEO consultants, guiding some of the world’s most recognized companies toward digital success.

Toth is best known as the creator of SEO Notebook and AI Notebook, two influential newsletters that collectively reach more than 20,000 subscribers worldwide. These platforms are devoted to sharing cutting-edge SEO tactics and insights into how artificial intelligence is reshaping the search engine landscape. His strategies have become a go-to resource for marketers, consultants, and business owners alike.

His rise in the industry was marked by remarkable success at FreshBooks.com, where he developed and implemented SEO strategies that resulted in over 50 million clicks. Notably, one of the landing pages he optimized generated traffic valued at $50,000 per week, a testament to his deep understanding of search behavior and content marketing.

In March 2020, Steven made a bold move by leaving his full-time role at FreshBooks to pursue independent consulting. Remarkably, he soon turned FreshBooks into a client, and within just two years, scaled his consulting firm, Notebook, to generate over $1 million in revenue. His work continues to influence how SEO is approached, particularly through the integration of AI tools into traditional optimization techniques.

Steven’s impact doesn’t end with client consulting. In 2022, he founded SEO IRL, which has quickly become Canada’s largest SEO conference. Held annually in Toronto, the event brings together professionals from across North America to share ideas, network, and discuss the future of SEO and digital marketing.

His firm is now trusted by an impressive list of clients, including Purple Mattress, Royal Bank of Canada, Cirque Du Soleil, Papaya Global, and The Southern Bank Company. With each project, Steven and his team apply a tailored, results-oriented approach that blends technical expertise with creative execution.

Despite his global reach, Steven remains proud of his Canadian roots. His commitment to mentoring others and contributing to the broader digital community has made him not just a strategist, but also an influential educator in the SEO space.